It’s okay to say “no”

I think that by now you, dear readers, have realized that I am not above swallowing my pride and telling you when things are not going well.

Well, things are not going well.

Cash flow is at an all-time low and I’m really getting concerned at how Expo East is going to go.

The good thing about NYIGF was that I won an award! The bad news isĀ once again, it did not go well, sales-wise. So now I’m scrambling to find some additional income, especially now that the holiday season is looming…I’ve got new product lines coming out and no capital to create them so its a bit dodgy here at the moment.

With that said, while there is a level of desperation in my life, there is also a limit to it. And that is the lesson todayUp against a wall does not mean that you have to give in.

Over the summer I’ve been dealing with a potential wholesale account. They had requested samples of the majority of our line (which, if you’ve seen the site, there are about 30 SKUs), then I didn’t hear back from them. So I followed up. They then said that they weren’t really sure the line would work at their business, so maybe I should send full-sized samples because company X had sent them full-sized products and they were on the fence about us.

I could see where this was going. And while I am scrambling for cash to come in I am not willing to play these games to just give away products and jump through more hoops. It’s not a matter of pride, it’s more a matter of realizing what the best path for my company would be. So I told the business owner that I completely understand her being on the fence and that she should trust her gut because we want to be in places that are more excited by our line, so we would move on, though I sincerely did want to keep in touch because I really liked their business. (I really do!)

I never heard back from them. And that tells me all I needed to know.

So, much like I told the business person, I am telling you: Trust your gut when it comes to who you want to do business with. Some times you may feel like you *need* to take the sale, but in the end it may just be more time, money, and effort than it would have been to say “no” and search for another outlet.

Don’t be afraid to listen to your gut and seek out the best relationships for your business.

If it doesn’t feel right, recognize that and find something that does.

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