Book Review: Lovemarks

I read this book on a recommendation from a friend. The story behind the book is an interesting one: how do you move a customer from liking your brand to loving your brand? How do your customers become life-long, diehard fans? And while it doesn’t really give any hard, fast rules on how to go about doing it, Kevin Roberts illustrates what the difference is between a brand and a lovemark beautifully. The layout of the book is really refreshing and the amount of time spent layout out each image, each logo, and each picture is really spectacular.

Bottom Line:
3.5/5
Time to read: 2-3 subway rides

Things I suck at

A list of what I want to improve on (or pay other people to do)
Sales calls
Marketing
PR
Being Patient (can i pay someone else to be patient for me?)
Having a regular sleep schedule
Cleaning up after making soap
BEING PATIENT

No one is great at everything, accept what you suck at and embrace what you’re good at doing instead.

Just ASK

Just a little note to say

Don’t be afraid to ASK.

I asked a magazine for their editorial calendar, and by reaching out I got a feature coming in October. (Don’t want to jinx it, I’ll post it when it’s up)

I asked Whole Foods buyers to take a chance on me. Most of them requested samples.

It’s hard to ask for what you want when you know it could really be a boon for your business. Let go and just ask for it.