Book Review: Small Message, Big Impact


Who would think that something so small as an elevator pitch could be so hard to write? It’s one of those things I never think about until it actually comes time to deliver. I’ve felt many a times that my elevator speech was lacking but didn’t know if it was me or my lack of tools for making a great pitch. And that’s where Terri Sjodin comes in.

Terri gives her readers the right tools through worksheets in the book and a few real-life examples of speeches that both went right….and wrong. Throughout the book I thought numerous times how much I enjoyed her phrasing and tempo throughout the book; she was able to teach a lot without coming off as condescending or pompous.

While very interesting and definitely a valid subject to get some clarity on, the book just wasn’t able to keep my attention throughout the duration. It could be the subject matter though…how do you make learning about elevator speeches titilating?

BOTTOM LINE:
Time to read: 2-3 subway rides
4/5 stars

This way or that way

What you’re looking at are 17 medium-sized priority flat rate boxes (in the soap closet) that were awaiting brochures (that came in….WITH A TYPO of course)

I was hesitant to talk about this but I reminded myself that I have made a promise to all of you that I would keep it real about the ups and downs of my business…

These 17 boxes are going to buyers for Whole Foods but they are not the regular line. As many of you know, i have a constant struggle in my brain about niche vs. mainstream and I made a big decision: If we want to play big, we’ve got to go big. I had our soap labels totally redesigned to be more…”crunchy” shall we say.

The problem of our mica colorants also being discontinued is what began this spiral of “wtf happens next?” I had to ration the colors that I have in addition to wondering what to do next. I’ve been researching a lot of herbs and root powders so we’ve got a phase 2 for Metropolis.

It’s hard to think about the transition and I think this Whole Foods endeavor will be a good benchmark for how the new phase would go.

Of course, I’ll keep you all posted. Just keep your fingers crossed that something goes right for once…

dealing with rejection in business

Dealing with rejection in life is hard enough. When you’re running a business it doesn’t get any easier, believe me! I’ve had a couple, few, lot of rejections from shows this year. Some have been ones I’m ALWAYS rejected from (glutton for punishment?), some are shows I’ve done before and that was especially hurtful. I actually ended up sending an emotional, very embarrassing email that basically equated this rejection to them breaking up with me. “I WANT TO KNOW WHY”

i know that “its just business, it isn’t personal” but it IS personal, isn’t it? This is your lifeblood, your baby that you birthed into this cold, careless world and you want the validation, damnit! It makes you begin to think maybe you’re not heading in the right direction and need a change.

but what is the direction that needs to be changed? Is it your voice/product/theme/etc or is it where you’re marketing it? So many years I’ve hated the necessary evil of craft shows…but I think I’ve hated them because it was the only place that I knew of to get my message out there. And my message doesn’t fit IN there, so it just fueled my disdain for these shows more and more.

so now im trying to remove myself and them from blame and ask, instead, if this is where i fit in best. it probably isnt…i just have to find that new place and work my way in.

This entry was posted in Life.

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the inability to streamline my life

this came up when i searched "all over the place" I LOVE IT!

I run three blogs, badly. This, Metropolis, and Maya.

I run two companies: Metropolis and Maya Essentials

When I opened Maya in late 2010 I thought “this is it! Im doing everything right with this company! Adios, Metropolis!”

Then some stuff happened with Metropolis. The micas I used for coloring the soaps became discontinued, there are some problems with my licensing fees for the images, and the constant attempt to improve packaging and protect the soaps. And now I may have the opportunity to attract a large wholesale client, but I had to change the packaging to be a bit more…er…”crunchy.” This packaging redesign and, really, product redesign has rejuvenated my love for Metropolis. But my love, much like my focus, has a limit…there is a push and pull and when there is love for one company, there is not for the other. So Maya has my apathy now and I have thoughts of closing it after only 6 months.

Perhaps I’ve just stretched myself too thin with these companies or perhaps Im incapable of moving out of the honeymoon phase, or what I call the “shiny object syndrome.” I doubt I’ll close Maya and I doubt I’ll ever combine the two.

The point to this post? Er…hrm….stick with one thing and love it even when you’re bored.